Privacy Policy

1. Introduction

FRAY (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This policy explains how we collect, use, and safeguard your information when you interact with our website, place an order, or communicate with us.

By using our site, you agree to the practices described here.

2. What We Collect

We may collect the following types of information:

Personal details — such as your name, email address, phone number, and shipping/billing address.
Order information — purchase history, payment details (processed securely by our payment partners), and delivery preferences.
Technical data — IP address, browser type, device information, and how you interact with our website.
Marketing preferences — communication choices, wishlists, and product interests.

We also use cookies and tracking tools to improve site performance and your browsing experience. You can manage these settings at any time (see our Cookie Policy).

3. How We Use Your Information

Your information helps us:

Process and fulfil your orders.
Provide client support and manage returns or exchanges.
Personalise your experience and recommend relevant products.
Send updates, marketing communications, or invitations (only if you’ve opted in).
Improve our site, services, and operations.
Comply with legal or tax obligations.

4. Sharing Your Data

We only share your data where necessary:

With trusted partners — such as payment processors, logistics providers, and analytics platforms.
With regulators or authorities, where required by law.
In rare cases, as part of a business transfer (e.g. merger or acquisition).

We never sell your personal data.

5. International Transfers

Some partners may operate outside your home country. When this happens, we ensure appropriate safeguards (such as approved data transfer clauses) are in place to keep your data protected.

6. Retention

We retain your personal data only as long as necessary for the purposes outlined above, including to meet legal or accounting requirements. Once no longer needed, it will be securely deleted or anonymised.

7. Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal data.
Restrict or object to certain processing.
Withdraw consent (for example, to stop marketing emails).
Request a copy of your data in a portable format.

To exercise your rights, please contact clientservices@the-fray.com. We’ll respond promptly in line with legal requirements.

8. Cookies & Tracking

We use cookies to personalise content, analyse site traffic, and enhance your experience.
For more details or to manage your cookie preferences, visit our Cookie Policy.

9. Security

We use appropriate technical and organisational measures to protect your information from unauthorised access or misuse. While no online system is completely secure, we continuously update our practices to meet industry standards.

10. Children’s Privacy

Our services are intended for individuals aged 16 and over. We do not knowingly collect data from minors. If you believe a child has provided information, please contact us and we’ll remove it.

11. Policy Updates

We may update this Privacy Policy occasionally to reflect business or legal changes. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have questions, concerns, or feedback regarding this policy, please contact:

Client Services – FRAY
📩 clientservices@the-fray.com